About Ruu Choice

What we do

We list private pharmacy and dental services with the price shown upfront, from practices we have checked against their regulator. You compare on price, distance and rating, then book and pay in one place.

How providers get listed

Every practice submits its registration details before going live. We check pharmacies against the General Pharmaceutical Council register and dental practices against the General Dental Council register. Listings that fail verification do not appear.

• No paid placement – you cannot buy your way up the results.
• No brand-name promotion of prescription-only medicines.
• Reviews only from patients with a completed booking, and every one moderated.

How we make money

Providers pay a commission on completed bookings – nothing for the software, nothing for the listing, and nothing when a booking does not go ahead. You never pay more than the price on the listing because of our fee.

What we are not

We are a marketplace, not a clinician. Ruu Choice does not give medical advice, assess whether a treatment is right for you, or supply medicines. Those decisions belong to the registered professional you see at your appointment, who may decline to treat you if it is not clinically appropriate.

Get in touch

Patients: support@ruuchoice.com. Practices who want to be listed: list your practice. Ruu Choice Ltd is registered in England and Wales, company number 17190774.