For independent dental practices and pharmacies in Greater Manchester

A free bookings platform for your practice

Ruu Choice is a marketplace where patients search by postcode, compare verified practices, see prices up front and book an appointment. Every practice on Ruu shows its CQC registration and the GDC number of every dentist listed.

Book a 15 minute call

A phone call, 15 minutes. Pick a time that suits you.

What patients see

The live patient site at ruuchoice.com.

The Ruu Choice homepage: Find and book verified healthcare near you, with a Pharmacy or Dental choice, a service list, a postcode box and a Find care button
The homepage. Patients choose pharmacy or dental, pick a service and enter their postcode.
  • Travel health and vaccinations
  • Ear wax removal
  • Weight management
  • Blood tests
  • Flu vaccination
  • Emergency dentistry
  • Teeth whitening
  • Clear aligners
  • Check-up or not sure
  • Hygiene appointment
Service categories. Every price on the site is the provider’s own, so none are shown here.

How it works for patients

Tap through the example below. The screens follow the live site, with example content in place of real practices.

Ruu Choice
YOUR HEALTH. YOUR CHOICE.

Find and book verified healthcare near you

Real prices, verified reviews and live availability. Free for patients.

Check-up
M20
Regulator-checkedPrices up frontReviews from real bookings only
  1. Search by postcodeThe patient picks a service and enters their postcode.
  2. Compare verified practicesEvery listing shows its CQC registration, its dentists' GDC numbers and its prices up front.
  3. Book and payThe patient chooses one of your open slots, or requests another time, and pays by card.
  4. ConfirmedThe booking lands in your diary. The patient gets reminders 48 and 24 hours before.

How it works for your practice

Ruu Pro is the free booking software: your profile, services and prices, the slots you open, and every booking, in one place. Try the three screens below with example data.

Ruu ProExample Practice A

Today, Tuesday

10:30 Check-upConfirmed
Booked through Ruu. Paid £45 by card. Example patient.

Bookings arrive paid. Nothing to chase, nothing to invoice.

From first call to live

  1. A 15 minute callYou see the platform and ask anything you like.
  2. VerificationWe check the practice's CQC registration and each dentist's GDC number before anything is listed.
  3. AgreementOne document, with the rate for each of your services written in. No listing fee, no monthly fee.
  4. Your listingWe build it with you: services, prices, opening hours and the slots you want to fill. You approve it before it goes live.
  5. LivePatients in your area can find you and book.

What it costs

For your practice, the listing is free, the booking software is free and there’s no monthly fee. We only earn a commission when a patient books through Ruu and the appointment goes ahead. You pay nothing for enquiries that don’t book.

Free listing

Your listing on Ruu costs nothing.

Free booking software

No monthly fee.

15% on completed bookings only

Or a fixed fee per booking where that protects your margin better. Nothing else to pay.

Ruu commission, 15%£6.75
You receive£38.25

Change the price to see the 15% split. Charged only when the appointment goes ahead. For services that suit a fixed fee, we agree that fee with you instead.

Protecting your margins

Some services run on tight margins, and a percentage commission can take too much of them. We do not want that. Before you go live, we go through your services with you and agree what is fair for each one: 15% where that works, or a fixed fee per booking where that leaves you with more.

Whichever it is, it is written down before your listing goes live, and you only pay it when the appointment goes ahead.

Launching in Greater Manchester

We’re launching in Greater Manchester, starting with Trafford and south Manchester, with emergency dentistry, teeth whitening, clear aligners and check-ups.

Launch services
  • Emergency dentistry
  • Teeth whitening
  • Clear aligners
  • Check-ups
First area

Altrincham, Hale, Timperley, Sale, Urmston, Old Trafford, Chorlton, Didsbury and Fallowfield. Wider Greater Manchester next.

Who you would be talking to

Abu Bakr Bahire, Founder, Ruu Choice

Pharmacist and independent prescriber, based in Bolton. GPhC registration number 2232448.

I'd rather show you the platform than describe it by email. If the call is useful, I'll come to the practice and walk you through it in person.

Start with a 15 minute call

Book a 15 minute call

Or email info@ruuchoice.com

If someone else at the practice makes decisions like this, I’d be grateful if you could pass this on.

Ruu Choice. Your health. Your choice.

Ruu Choice Ltd. Registered in England and Wales, company number 17190774.

Registered office: 12 Farnborough Road, Bolton, England, BL1 7HJ.

info@ruuchoice.com

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© 2026 Ruu Choice Ltd

Ruu Choice: a free bookings platform for dental practices and pharmacies in Greater Manchester